Are We Past Peak Newsletter? The newsletter hype has always been a fad. Newsletters have existed before, and they will continue to exist. For a couple of years, there were enough companies with enough money to throw into marketing campaigns to make people believe emails are cool again. This time, for sure, everything’s different. You will connect with your audience, and this new square to enter words is better than the other squares you’ve used before. Just like blogs, many were started only for their writers to find out that they don’t have enough material for a periodical.