How to Weave the Artisan Web by John Scalzi:

Wouldn’t it be nice to have a site that’s not run by an amoral billionaire chaos engine, or algorithmically designed to keep you doomscrolling in a state of fear and anger, or is essentially spyware for governments and/or corporations? Wouldn’t it be nice not to have ads shoved in your face every time you open an app to see what your friends are up to? Wouldn’t it be nice to know that when your friends post something, you’ll actually see it without a social media platform deciding whether to shove it down your feed and pump that feed full of stuff you didn’t ask for?

Yes, indeed, that would be nice. How realistic is it, though, that the vast crowd that built a following on social media using its straightforward publication and amplification methods; that these people will start to develop and maintain their own websites?