Unsolicited blogging advice by Manuel Moreale:

[T]he vast majority of the people out there won’t give a shit about you and your content. And that’s OK. It’s even comforting. Don’t waste time figuring out the perfect way to say something or the perfect topic for your blog. Don’t go insane curating your online persona. Be yourself. Be authentic. […] Post a picture every now and then, talk about a book you read or a movie you watched or a place you visited. Talk about an interesting conversation.

It may be unsolicited advice, but it’s sound advice nevertheless.