Ryan Broderick predicts how AI, now introduced to search engines, will change the never-ending quest to route internet traffic to websites:

On the brand side, companies will pay for greater visibility in the A.I. recommendations. For instance, a car company might pay to be among the options listed for “the best mid-size sedan” by the A.I. for a financial quarter. There’ll be all kinds of fights about what is and isn’t an ad.

Google adsense-like programs for A.I. citations will roll out for smaller publishers and the last remaining bloggers, like the food writers who make the recipes the A.I.s are spitting out. There will also probably be some convoluted way to reformat your site to better feed the A.I. And I imagine Google will probably also figure out a way to shoehorn YouTube in there somehow.

And, finally, all of these initiatives will lead to a further arms race between A.I. platforms and individuals using A.I. tools of their own to game the system, which will further atrophy the non-A.I.-driven parts of the web.

I hope I’m wrong!

I hope he’s wrong too.