On the hype cycle of web technologies: “At this point, everything needed to be a Single Page Application with client-side routing, immutable data structures and some kind of store. That is, if you could chose between flux, redux, alt, reflux, flummox, fluxible, fluxxor, marty.js, fynx, MacFly, DeLorean.js, fluxify, fluxury, exim, fluxtore, Redx, fluxx… No, I’m not making that up.”