Influencer sues other influencer for vibe infringement.

One Amazon influencer makes a living posting content from her beige home. But after she noticed another account hawking the same minimal aesthetic, a rivalry spiraled into a first-of-its-kind lawsuit. Can the legal system protect the vibe of a creator? And what if that vibe is basic?

If there was a TV show about the work and lives and oh so many struggles of online influencers, similar to what Silicon Valley was for the Californian start-up world, this beef alone would be enough material for an entire series. You can’t make this up.

Update (09 December 2024): The New York Times got wind of the story.