— Can Directories Rise Again?. I sure hope so, but I don’t think many people will put in the work to dig through directories as long as they can access no-effort curated content 24/7.
The only resistance to the current advance of AI is humanity. We are relearning that humans can see through the bullshit. There are examples everywhere.
This is why I love blogs with many links as they are chronologically ordered lists of links curated by humans. I trust humans more when they are posting for the sake of collecting content, instead of posting for reach, and likes and comments and going viral. Because such people don’t see through the bullshit, they contribute to it.
— Towards the end of The Gutenberg Parenthesis—in which Jeff Jarvis argues that the internet is too new a medium for us to understand its long-term social impact—he writes:
I worry that we demonize data and regulate its collection more that its exploitation, we might cut ourselves off from the knowledge that can result.
People don’t oppose data collection per se. They oppose data collection as a means to further the agenda of tech-oligarch owned businesses. As such we need to differentiate what data is being collected and more importantly why it is collected.
Is the data collected to build comprehensive psychograms of every user, what they read and for how long, what links they click, and what they share; with goal of extending their stay within walled-garden websites and to sell more advertising and thus to make more money for stake holders? Is the data collected to train AI models to eventually replace salaried humans in creative vocations with to make more money for stake holders? Or is this data collected to study human behaviour, to archive the current cultural, political or technological discourse, so humanity can learn from it now and in future generations.
When we’re discussing intrusive data collection and how to reign it in, we’re not talking about a bunch of scientists trying to understand current and historic events mediated through social media similar to how climatologists drill ice cores into the antarctic shelf to understand the composition the atmosphere throughout history. We’re talking about greedy and morally bankrupt business owners who collect data to manipulate, to deceive, and frankly steal, just to make a buck.
Herein lies the difference.
We don’t live in medieval Florence where the arrival of a new medium led to an explosion of new ideas that few people with power rightly perceive as a threat to their power, and where the better idea eventually prevails. No, we live in a world where greedy billionaires actively curate algorithms so they push engaging but false divisive content on millions of people to sell ads, and more recently to advance their midlife-crisis driven political agendas.
The data is currently collected by the wrong people, those that can afford extensive hardware to store everything that is being said and done online for eternity. But open APIs that allows access to the data are a thing of the past so the data ends up on closed silos, where it’s useful to few but useless to the majority of society now and in the future.
Glass may look similar to other services on the surface (there are conventions), but it’s built on fundamentally different principles. For one, we don’t have follower counts. In fact, we don’t show counts at all. When you appreciate a photo, it’s not a performative act broadcast to the larger network; it’s a private acknowledgment to the creator. We emphasize comments and discussion, modeling thoughtful engagement through design and community norms.
I joined Glass a couple of months ago and I found a community with profound love or photography. I believe this community gathers on Glass because photography is front and centre in the app’s design, instead of attention-grabbing design patterns you’ll find on literally any other platform. Glass is a very rare exception in the landscape, one well worth supporting.
— I do not believe, not even for one second, that Blueksy is billionaire proof. Bluesky has accepted investor money which makes them susceptible to a hostile takeover in some form and, thus far, it’s not a decentralised platform.
I’ve been looking for a piece that critically examines Bluesky’s corporate structure, the people behind their investment rounds and how both might affect Bluesky’s future. “Without Sky: Social Media and the End of Reality” is a pretty good start.
For several reasons, Bluesky has a target painted on its back. First, it has no plausible revenue model that can make it self-supporting anytime soon. Second, it is facing large and quickly-growing costs as it seeks to scale and fend off adversarial attacks. Third, it has attracted a fairly homogeneous audience of exhausted, well-meaning liberals that would be tempting to target for manipulation. And crucially, it already has a board member who has a fiduciary duty to serve a variety of crypto-related interests.
With the most recent investment from Blockchain Capital and Blockchain Capital’s Kinjal Shah subsequently joining Bluesky’s board comes the necessity to make money, at least at some point. If the returns don’t materialise, investors will try to recoup their investments another way; therefore opening the plausible possibility of a billionaire take-over.
If that takeover happened today, there would be no alternative. The AT Protocol allows for decentralisation, but only on paper. There is only one Bluesky instance.
Bluesky is effectively evolving as a centralized service. Until or unless there is a second company or concern competing with Bluesky using the same protocols and able to somehow fund its operations, it is effectively operating as a clone of Twitter, but with a very selective audience, and similar cost structures.
— Final Words shows deleted posts from Bluesky in a never-ending stream. According to creator phil, it “listens for all delete events from the firehose, and then shows the just-deleted text one last time in an anonymized disappearing feed.“
In an announcement to readers, the news organisation said it considered the benefits of being on the platform formerly called Twitter were now outweighed by the negatives, citing the “often disturbing content” found on it.
[…]
The Guardian said content on the platform about which it had longstanding concerns included far-right conspiracy theories and racism. It added that the site’s coverage of the US presidential election had crystallised its decision.
Better late than never, they say. But it’s too late. If there were “longstanding concerns,” why didn’t they act sooner? By staying on X, along with many other major papers and despite the fact that the cited issues existed for years, they kept posting to and therefore legitimising X as a valid information source.
Bluesky lacks the one federated feature that is absolutely necessary for me to trust it: the ability to leave Bluesky and go to another host and continue to talk to the people I’ve entered into community with there. While there are many independently maintained servers that provide services to Bluesky and its users, there is only one Bluesky server. A federation of multiple servers, each a peer to the other, has been on Bluesky’s roadmap for as long as I’ve been following it, but they haven’t (yet) delivered it.
By definition, a federated service is one the is part of network of independent services that interact for a greater good. Call your proprietary network protocol “open” and “decentralised” all day long, but if you allow only one instance to use the protocol you have a closed system. Mastodon is federated, Bluesky is not.
I doubt Bluesky will ever be federated. The AT protocol was never more than a marketing gimmick to fit the Zeitgeist during Twitter’s meltdown; to position Bluesky as a viable alternative. Bluesky is on a Twitter’s beaten path. The “open” protocol will be locked down as soon as the service attracted a critical mass of users big enough for VCs to monetise. Bluesky will end up as a walled garden, like Facebook, or Twitter.
— After a year in private beta, Bluesky will be opening for the public this week. Anyone can sign up, invite codes are not required any longer. If you loved Twitter before Musk, you’ll love Bluesky. If Twitter did your head in, then you won’t love Bluesky. It’s the same concept, same design, same people, and same mundane content. The underlying, decentralised technology is different but I doubt anyone but us nerds actually care about that.
Thursday, 01 February 2024
— Iconfactory’s new Kickstarter Tapestry. An app that collates all of your feeds, from blogs and social media, into one feed, chronologically ordered, no algorithms involved. I want that; but as a desktop app, not on my phone.
— DaftSocial. What a name. It’s a social network where you post via email, but you can only use the subject line.
I love the simplicity: No text formatting. You can post images but you have to upload them first and include the link in your post. There’s no way to follow people or reply to posts but you can subscribe to someone’s RSS feed. Doesn’t this sound more like a blog than a social network? But who’s splitting hair?
For a social network, why not allow following people and send a digest via email once a day? A static list of content that doesn’t grow. Slow down social media to the cadence of a daily newspaper.
Before, going online had felt like being a solo hiker, exploring unknown territories. Now I felt like I was putting out a billboard for myself on the highway.
Wednesday, 13 December 2023
— A long list of arguably notable tweets. Besides that fact that this website is so big it’s an absolute abomination, what it shows is how mundane Twitter was most of the time.
Thursday, 23 November 2023
— Tumblr is betting big on going small. Whether intentional or just the result of market forces, it’s nice to see a social network nurturing its community instead of chasing growth to the exclusion of everything else.
I think Threads is picking up steam not least because it’s a social network with so they say) a ton of numbers. I still don’t feel great about handing Meta the keys to my public life (I have private FB and Insta accounts for people close to me). And the communities on Bluesky and Mastodon feel (in very different ways) more like my people. But I’ll keep exploring it here, keep connecting, watch it change and grow.
Here’s the good news. We’re in a rare moment when a shift just may be possible; the previously intractable and permanent-seeming systems and platforms are showing that they can be changed and moved, and something new could actually grow.
Are we really in a moment where change is possible? Facebook, Instagram, Twitter, Reddit are still around, and we’ve got Threads now. All these platforms are for engagement and advertising dollars.
A lot of the discussions around re-building a better internet remind me of time about 20 years ago, when tech-savvy early adopters thought the Web is a space of endless opportunity to communicate and build communities. Until conservative techno-optimist bros with deep pockets rolled in to screw up everything. Early adopters moving to alternative platforms now, but why do we think it’s going to be different this time. Why do we think we can hold on to our idealistic spaces?
I’m hopeful but not confident. We’re seeing a resurgence of the personal website, of RSS, and even comments on blogs. But it’s a small group that builds this corner of the internet, many of which have been at the forefront of the blogging revolution. But what about the rest?
Personal websites are hard to maintain, writing thoughtful blog posts is time consuming. What made the likes of Twitter, Instagram and Facebook so successful, besides their addictive content curation, is that it’s easy to set up and account and it’s easy to post. Humans are lazy. The quick thought in the shower must go online now; expanding that thought into nuanced argument is too much effort. So is finding websites, maintaining a list of feeds and reading long-form writing? Why go through the effort when the dishes need to be done, and Threads serves new stuff in easily digestible junks.
Maybe the old silos are emptying at the moment. The internet of the next couple of years might be a more pleasant, more social space. But I’m sure some rich Silicon-Valley bro will step up and create the next VC-funded argument machine.
Wednesday, 25 October 2023
— Twitter Clone Pebble Is Shutting Down next week. It is hardly surprising. Too many platforms tried to cash in on Twitter’s decline without offering any added benefits. Pebble is one of them, a replication of Twitter, a clone, not an alternative.
Besides Pebble was lacking traction. Unlike Bluesky, which has the benefit of Jack Dorsey’s familiar name and a grand, very en-vogue focus on decentralisation (although it’s still just one server), a community never formed on Pebble. I signed up with Pebble and my only follower was Gregor Cselle who follows everyone on arrival—like Tom from MySpace. It’s a nice touch; but a desperate move to make a dead network feel lively.
Friday, 20 October 2023
— Less traffic is routed from social media to news sites, so news organisations are working on alternative ways to attract readers. This is a development I welcome. Social media sites becoming less relevant for distributing news, less relevant in general—forcing readers to curate their news diet instead of getting drenched by an algorithmically selected menu of divisive content—surely, that’s good step in the right direction.
— In anticipation to the release of Threads, Facebook’s Twitter competitor, Jack Dorsey, Twitter co-founder, former chief executive, posted a screenshot of Thread’s data-privacy statement from Apple App Store, alongside the smug comment “All your Threads are belong to us”. To which Musk replies “Yeah.”
I find it hard to believe that Twitter is any more privacy-friendly than Facebook, after all both companies rely on detailed user information to sell targeted ads. It’s in their business model. So let’s compare the privacy statements of both both apps, Threads and Twitter, as posted on Apple App Store.
Data Used to Track You
Threads does not provide this information.
Twitter
Threads
Purchases
x
Location
x
Contact info
x
User Content
x
Browsing history
x
Identifiers
x
Usage Data
x
Data Linked to You
Third-party advertising
Twitter
Threads
Purchases
x
x
Financial info
x
Location
x
x
Contact info
x
x
Contacts
x
User Content
x
Search history
x
Browsing history
x
x
Identifiers
x
x
Usage Data
x
x
Diagnostics
x
x
Other data
x
Developer’s Advertising or Marketing
Twitter
Threads
Purchases
x
x
Financial info
x
Location
x
x
Contact info
x
x
Contacts
x
User Content
x
x
Browsing history
x
x
Search history
x
Identifiers
x
x
Usage Data
x
x
Diagnostics
x
x
Other data
x
Analytics
Twitter
Threads
Health & Fitness
x
Purchases
x
x
Financial info
x
Location
x
x
Contact info
x
Contacts
x
x
User Content
x
x
Search history
x
x
Browsing history
x
x
Identifiers
x
x
Usage Data
x
x
Sensitive info
x
Diagnostics
x
x
Other data
x
Product Personalisation
Twitter
Threads
Purchases
x
x
Financial info
x
Location
x
x
Contact info
x
x
Contacts
x
x
User Content
x
x
Search history
x
x
Browsing history
x
x
Identifiers
x
x
Usage Data
x
x
Sensitive info
x
Diagnostics
x
Other data
x
App functionality
Twitter
Threads
Health & Fitness
x
Purchases
x
x
Financial info
x
Location
x
x
Contact info
x
x
Contacts
x
x
User Content
x
x
Search history
x
Browsing history
x
x
Identifiers
x
x
Usage Data
x
x
Sensitive info
x
Diagnostics
x
x
Other data
x
Other purposes
Twitter
Threads
Purchases
x
Financial info
x
Location
x
x
Contact info
x
x
Contacts
x
x
User Content
x
x
Search history
x
x
Browsing history
x
Identifiers
x
x
Usage Data
x
Diagnostics
x
Other data
x
Data Not Linked to You
Third-Party Advertising
Threads does not provide this information.
Twitter
Threads
Other data
x
Developer’s Advertising or Marketing
Threads does not provide this information.
Twitter
Threads
Other data
x
Analytics
Threads does not provide this information.
Twitter
Threads
User content
x
Other data
x
App Functionality
Threads does not provide this information.
Twitter
Threads
Contact Info
x
User content
x
Other data
x
It’s true that Threads collects more information about you, including what feels like more sensitive data, like financial information, health and fitness data, and whatever is behind “Sensitive Info.” It really does look like the Facebook lawyers ticked all of the boxes when they submitted Threads to the app store; just in case, it allows them to move faster and break more things.
But the list of data shared by Twitter is very long too. Dorsey and Musk aren’t in a position to point fingers at anyone when in regards to personal-data collection and sharing. That’s not to defend Facebook’s Threads—they are both equally data-hungry apps.
The internet’s best resources are almost universally volunteer run and donation based, like Wikipedia and The Internet Archive. Every time a great resource is accidentally created by a for-profit company, it is eventually destroyed, like Flickr and Google Reader.
The implosion of Twitter and recent shenanigans at Reddit are like a livestream allowing us to observe the decline of once beloved platforms unfold in real time. What we know from history helps us better anticipate the future, and it doesn’t look good:
We are living through the end of the useful internet. The future is informed discussion behind locked doors, in Discords and private fora, with the public-facing web increasingly filled with detritus generated by LLMs, bearing only a stylistic resemblance to useful information. Finding unbiased and independent product reviews, expert tech support, and all manner of helpful advice will now resemble the process by which one now searches for illegal sports streams or pirated journal articles.
The internet as an information wasteland is a bleak outlook, but one that isn’t off the charts; it’s likely even, given the track record of those who currently drive the development of major platforms. Just look at who’s building Twitter clones at the moment: Instagram, Substack, and I’m sure others are experimenting with similar ideas.
The alternative, as always, is to build your own place, a website, host it somewhere you control or at a least makes it easy to move, and double down on open standards and protocols.
Monday, 12 June 2023
— Over 7,000 subreddits are going dark to protest Reddit’s decision to increase API-use pricing, forcing independent app developers to discontinue their Reddit clients. (via)
Hundreds of vocabulary lists housed in the company’s “detection tool” illustrate the range of political, social and cultural topics that the Chinese giant is monitoring or suppressing.
— Ryan Broderick joined Bluesky, the latest greatest Twitter alternative, and recapitulates the events he witnessed within 24 hours of signing up:
Yesterday, in the span of a few hours, Bluesky had its first “main character” moment and its first high-profile bullying incident. Two big milestones for any social network. The “main character” moment came after users discovered that dril’s username was reserved on the app, which meant he couldn’t get an account. A sex worker on the app said she was happy dril couldn’t join Bluesky because he had backed the #BlockTheBlue campaign on Twitter, which she believed was hurting the livelihoods of sex workers, the logic being that sex workers needed Twitter Blue to promote their services. Everyone dunked on her for a while and then moved on. A few hours later, after dril and a bunch of other high-profile Twitter users like Alexandria Ocasio-Cortez had moved over to Bluesky, blogger Matthew Yglesias announced he had joined, as well. And then a bunch of users threatened to kill him with hammers until he announced he was taking a break from the app. User have not threatened to beat Jake Tapper to death, for what it’s worth.
Sounds fun. I think I will channel my age-appropriate inertia and wait this one out; sticking to blogs.
If we want more people to enjoy what we believe are the benefits of something like Mastodon, it’s on us to make it delicious and convenient and multi-textured and fun instead of trying to shame people into eating their soysage and unsalted soup.
I hope all of that is actually possible for Mastodon, because a lot of great people very much want it to become a more welcoming place. But the longer Mastodon stays in Linux-on-the-desktop mode, the more likely those people are to take their energy somewhere where it’s valued.
— This post on Mastodon concerning the 15-minute city demonstrates what I’ve been saying all along: When you purely look at how people argue, Mastodon isn’t any different than Twitter.
Here’s the post:
“My hot take on ‘15 minute cities’ is if you can get to the coffee shop within fifteen minutes, but the barrista who makes your drink can’t afford to live closer than a half-hour away, then you live in a theme park.” - Gareth Klieber #cities #urbanism #housing #transit #cycling
The take is not wrong. But it condenses one opinion about a hot-button topic to 278 characters. It’s pointed and missing nuance, which makes it more provocative aiming to receive more interaction, comments and shares. And it worked; it landed on Kottke’s blog, which has tens of thousands of readers.
Mickey Mouse and Goofy won’t be parading down the street at noon if the staff in a coffee shop have to travel more than fifteen minutes to work. The idea of the 15-minute city—to have all important amenities, including work, available within a short walk from your home—that ideal just isn’t fulfilled in the scenario. Although closer to the truth, phrasing it this way sounds rather boring. So many important questions are not asked: Is the ideal 15-minute city even attainable? What needs to happen to change our current cities? What role does public transport play? Would the car-manufacturing lobby play along?
And the replies: Pseudo-philosophic ramblings about privilege. Someone has to point out a small typo, to which the original author obviously needs to reply. Another person says “working class,” and the discussion only spirals around that for a while. Only a few comments dissect the issue with the original statement.
Is that any different from Twitter? Is that the nirvana of civility that the loudest advocates of Mastodon promised a couple of months ago? We’re past the honeymoon period now with Mastodon. A lot of people have joined the platform, and more conversations involve more participants. And the people that were the loudest on Twitter become the loudest on Mastodon: People with a puffed-out sense of mission, confidence and extroversion. None of this is worth moderating; there’s no bullying, nothing illegal or offensive in this conversation. But there’s no exchange of ideas, no listening—it’s people talking at each other instead of with each other.
It’s what drove me away from Twitter three years ago and what drove me away from Facebook before that. The underlying protocols and technology can change, but it will always be humans arguing on the Internet—it won’t ever change.
— The Verge’s Nilay Patel interviews Eugen Rochko, creator of Mastodon, the platform, and CEO of Mastodon, the company; covering a wide range of topics from the growth of Mastondon and its effects on the platform, open source governance structures, decentralised social-media protocols and, of course, content moderation.
Friday, 07 April 2023
— Twitter cuts off embeds on Substack. But the Web still works though, no? You can still quote the tweet and link to it—at least for a couple more months until Twitter is completely walled off. I’m not defending Twitter’s decision. One formerly VC-backed corp is pitted against another VC-backed corp, each working tirelessly towards locking users into their platform. One just went a tiny bit further and everybody’s fuming. Oh my gawd, I can’t believe they’re doing this. Of course, they are doing this.
What faded away, I think, was the idea of, and self-identification as, a blogger. Lots of people started blogs in the format’s early years but didn’t keep up with them; social media was a better fit for what they wanted to do. Not many people start a blog qua blog to be a blogger nowadays.
Blogging never disappeared. People still post writing and photos and videos, and they share a window into their lives and thinking. But the gestalt of blogging is different today—on social media—and people now identify content creators. And with the changing self perception, the motivation for publishing stuff online has changed. On a weblog twenty, even ten, years ago, you would share for the sake of sharing, for the sake of documenting, or for the sake of learning:
The idea that someone with an intense interest in a subject but not much knowledge could start a blog as a way to explore the subject—“an exercise in self-education” is what I called it—was something that made sense in 2003. It might be a bit more archaic now
Bloggers publish for themselves first, and the content may or may not be valuable to others. Today, content creators publish to go viral or to build influence and a career.
The form and motivation of online publishing has changed, and so has the content. Online content is shorter now because of platform limitations, but shorter content is also more digestible and easier to share and therefore more likely to go viral. You need to work through a 1,000 word blog post commenting on the current state of the Internet before you share it, and you might not agree with all the arguments, so you might not share it at all. That’s different with a cute photo or a Tweet that reduces a complex topic to a 280-character zinger.
And Twitter, going to great lengths to live up to its reputation, reacted:
“Graphic designer be like: 8k” — a TV Host/Sports reporter
“Beyond the questionable design, the wording also doesn’t make sense. Who is ‘we’?” — A technology writer.
“It looks like a senior school project from Pratt. There’s nothing aesthetically correct about it.” — a screenplay writer.
“Hopefully we didn’t pay more than $100 for this” — a literary agent and occasional poet.
“Beyond stupid?” — a Writer, Skewerer, Digital Therapist.
“If my 12-year old slapped this together for a school assignment, I would take away her phone for a week so it’s a no for me.” — a rural-mothers podcast host.
“Is this a joke” — the founder of a calendar start-up
“Hmm. A third grader could do better 🥴” — the founder of an obscure social-media startup.
“Is this mess real? It looks like it was done by someone who opened Photoshop for the first time.” — someone who hosts a show on Youtube.
As you can see, none of the comments I picked is from people working in a field adjacent to graphic design; I bet few have the knowledge to assess whether the designer selected an appropriate font, whether the balance is right, or whether the design delivers what the pitch promised. It’s a marketing design, for god’s sake; marketing is always 80% bullshit. I won’t affect anyone’s life. Yet people comment like some politician said they would introduce SUV-free roads when elected.
I love how everyone on the Internet has an opinion about everything all the time.
Tuesday, 21 March 2023
— Tumblr’s poll feature is, and I’m tempted to say obviously, appropriated for a all sorts of things, including games:
— Remember the social location app Gowalla? It’s back, ready to go SoLoMo. So far, it does very little; you can check in to places, there’s a map where you can see where your friends are, and your friends can see where you are.
I started using Swarm again this year to keep track of the places I visit, but I don’t see why I should use Gowalla instead. Nothing about the app stands out or hints towards a worthwhile future. The Twitter thread offers a lot of marketing words but very little substance. And there’s no API.
The web is becoming a miserable experience because some salesbro who is trying to meet his KPIs is doing stuff to marginally increase the number of paying customers. (And you know, the hell with the rest of us!) The more each site tries to create its own little walled garden, the less valuable the open web becomes.
This wasn’t always the case; the web used to be different, less commercial, and more fun.
I remember when people just made stuff for fun — as a gift to other people. It seems like there’s less and less of that spirit remaining, and it’s why the internet sucks now.
I disagree. There is still good stuff out there, but it’s less visible in the sea of rubbish on the web today. There are thousands of blogs, for example, but the means to access blogs, or indie websites, generally, has stayed the same for twenty years. It’s still as cumbersome to follow a blog as it was in 2003. Compare that to the ease with which you’re fed content on any social media platform, and you know why everybody wants your email.
The simplest way to understand Artifact is as a kind of TikTok for text, though you might also call it Google Reader reborn as a mobile app, or maybe even a surprise attack on Twitter.
Sounds intriguing, but I’m not sure I want a TikTok for text. I joined the waitlist because you’re not supposed to judge a book by its cover.
I’m bored of what I call “the timeline era”. Scanning an unending stream of disconnected posts for topics of interest is no longer fun, I prefer deciding what to read based on titles, or topic-based discussion.
What Twitter always lacked, what Mastodon already lacks, is deep thought. The technology behind Mastodon is exciting, but the way it works, the timeline, the reposts, and how people use it are no different from Twitter. Mastodon is too close to Twitter to present a viable alternative.
By all means, please start your own blog and encourage others to do so. But let us not pretend this is what most people actually want to be doing. We are all busy and maintaining a website when the house needs to be cleaned and people need to be fed is a terrible waste of time. Silos suck over the long term, but at least they are easy.
This and technology is hard and most people really just want a free text field to scream complaints into the void.
all of these things — perils of relying on a single place on the internet that has no personal interest in your success — have been obvious for quite some time. You’re allowed to be mad at having to face these issues now, but I also think it’s worth asking the question: Why didn’t you prepare for this? Why is the supposed end of Twitter, regardless of the reason, such a crisis?
Friday, 16 December 2022
— On the current decentralisation movement — a short take I want quote entirely. I have similar feelings about the topic; much of the discussion is centred around technology to re-create existing platforms instead of thinking about whether we need these platforms at all.
Thursday, 08 December 2022
— The most popular social networks by monthly active users since 2004, animated.
I had never heard of Hi5 before, or Qzone, which had over 650 million active users in 2014. (via Waxy)
“Twitter is in crisis and Meta needs its mojo back,” one Meta employee wrote in a post. “LET’S GO FOR THEIR BREAD AND BUTTER.”
Not sure how you feel about it, but wouldn’t it be a good idea if the people building Twitter alternatives today were not the same that built the dreadful social-media platforms that currently exist?
If posts in a social media app do not have URLs that can be linked to and viewed in an unauthenticated browser, or if there is no way to make a new post from a browser, then that program is not a part of the World Wide Web in any meaningful way.
So, forever growth must be proven, advertising must fund forever growth, so advertising must continually increase. This means you, the person just looking for Interesting X, must be incentivized to see and click on more relevant advertisements. The services need more data to provide more relevant advertisements and fund forever growth. These services require you to engage more.
They’ve already helped you find your people, and you’ve already helped them out by providing your social graph and high-affinity content for this graph, but they need more because of forever growth. You already see ads, and perhaps you’ve clicked on some of them, but now you start seeing “content we think you’ll like.”
Of course, this is all in the context of him opening a Mastodon account.